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The new product, Cocomax, has 3 variants; 100% coconut water, Isotonic coconut water,and natural sports drink. The products is based on consumer’s demands of modern natural coconut water drink, which has been spreading from coconut water popularity trend in USA, where many big players in beverage business has stepped. The result is a fast growing product category in the recent years.
The product features are – made from fresh coconut juice, not concentrate, because of plentiful coconut water supply in Thailand. For Isotonic variant, it is the only Isotonic drink from nature. For sports drink, electrolytes from natural coconut water.
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“The target of these product will be export market, like USA, the Middle East and Australia. Because of the demand of healthy drink for active lifestyle.” said Nat Visuthikraisee, Deputy General Manager of Asiatic. |
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Available
in 280ml and 500ml PET bottle and
310ml aluminium can, the products
are ready for shipment within 2
months. To taste the real product
and contact, visit us at FOOD
TAIPEI 2011 JUNE 22-25, 2011 WORLD
FOOD MOSCOW 2011 SEP 13-16 2011
IN RUSSIA.  |